Identify any watch from a photo
Watch Identifier is an iPhone app that names the brand, model and likely reference of a wristwatch, then estimates its market value and how rare it is.
Download on the App StoreFree to identify one watch a day. Works on iPhone and iPad.
Get Watch Identifier for iPhone
Identify one watch a day for free. Premium removes the limit, as a weekly subscription or a one-time purchase.
- Price
- Free, with in-app purchases
- Requires
- iOS 17.6 or later
- Size
- 44.1 MB
- Languages
- English and 11 more
- Privacy
- No data collected, per the App Store label
See the app
How it works
Snap the dial
Photograph the watch face, and the caseback if you can. Or import a photo from your library.
Read the report
The AI identifies the watch and lays out what it found, with a confidence level on the reference.
Save it
Add the watch to your collection and see your total value add up.
What the report covers
When the exact reference isn't certain, the app says so and shows a value range instead of a single number.
- Brand, model and likely reference
- Estimated market value
- Rarity score
- Movement and complications
- Case material, size and dial
- Things to verify on that model
- Facts about the watch
- Running total for your collection
Watch identification guides
- How to identify a watch by photoWhat to shoot, and what a photo can and can't tell you.
- How much is my watch worth?Reference, condition and sold prices, in that order.
- How to tell if a watch is realThe checks you can make, and who can authenticate.
- How to find your watch's reference numberCaseback, lugs, papers, and how it differs from the serial.
- How to identify a vintage watchRead the dial, the case and the clues to its era.
- What to do with an inherited watchWhat not to touch, then identify, estimate and decide.
- How to tell if a watch is automatic or quartzThe seconds-hand test and four other signs.
- How to identify a watch with no name on the dialWhere makers hide their marks on unsigned watches.
- Is my watch rare?What makes a watch scarce, and why rare isn't always valuable.
- How to track your watch collection and its valueWhat to record for each watch and how to keep values current.
Questions people ask
How do I identify a watch from a photo?
Take a clear, straight-on photo of the dial and, if you can, one of the caseback. Watch Identifier reads both and returns the brand, model, likely reference, movement, estimated market value and rarity. Learn more
How much is my watch worth?
It depends on the exact reference, condition, originality and current demand. Watch Identifier gives an AI-estimated market value tied to the reference, and shows a range when the reference isn't certain. It is an estimate, not a professional appraisal. Learn more
Can an app tell me if my watch is real or fake?
No. Watch Identifier is not an authentication service. It identifies what the watch appears to be and lists "Things to verify" for that model, so you know what to check and what to ask a professional. Learn more
Where do I find my watch's reference or model number?
Check the outside of the caseback, between the lugs under the bracelet, inside the caseback, and the warranty card. If you can't find it, Watch Identifier suggests the likely reference from a photo, with a confidence level. Learn more
How do I identify a vintage watch?
Read the dial signature and small print, record the caseback markings, and date it from the crystal, lume and case size. Watch Identifier does the first pass from a photo and tells you how confident it is in the reference. Learn more
What should I do with a watch I inherited?
Don't polish or repair it yet. Gather any box and papers, identify it from the dial and caseback, and get an estimate so you know whether a formal appraisal is worth it. Watch Identifier covers the identify and estimate steps from a photo. Learn more
How can I tell if my watch is automatic or quartz?
A quartz seconds hand ticks once per second, while a mechanical one sweeps. Dial text and a display caseback also help. Watch Identifier lists the movement for the identified model in its report. Learn more
What if there's no brand name on my watch?
Check the caseback, crown and buckle for marks, and ask a watchmaker to read the movement. Watch Identifier will describe what it can from a photo and tells you plainly when it isn't certain of the brand or reference. Learn more
Is my watch rare?
Rarity depends on the exact reference and variant, and on how many survive in original condition. Watch Identifier gives each identified watch a rarity score alongside its estimated value. Learn more
How do I keep track of what my watch collection is worth?
Scan each watch and save it. Watch Identifier keeps a catalogued collection with a running total value. One identification a day is free, and Premium gives unlimited identifications. Learn more
Know what's on your wrist before you buy, sell or insure it
Your first identification is free today.
Download on the App Store